He is a tutor and business consultant expert, with more than 10 years of experience in knolwedge intensive business support. He is currently tutoring and coaching several business ideas within the EU and national projects and initiatives implemented by Aster, coordinating and facilitating the education, training and consulting paths and giving technical guidance and assistance for preparation and submission of innovative business ideas projects. Alain Marenghi main task is to provide technical assistance and support for the preparation and submission of innovative business ideas projects. He has a great expertise in supporting knowledge-based business ideas. Lately, he has been focusing on promoting new strategies and tools based on the concept of Lean start up and Customer Development. His approach with startups and business ideas is modelled on visual tools (Business Model Canvas, Value Proposition Canvas, Empathy Map) and experimental methods (Customer Discovery and Validation) and not just on business planning. When he's not training brand-new-wanna be-enterpreneurs, he sings in an indie rock band.